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NBC uses iTunes to promote new show

Filed in archive Business Trends on July 31, 2006

Here is a trend that likely we will see much more of: using iTunes to promote an upcoming new show on television.

NBC wants people to tune into "Heroes" and to get them started, will offer a rare free screening of its new fall drama from iTunes.

Starting September 1, itunes music store will offer the debut episode of the show gratis as well as other bonus material. The download charge is usually $1.99 an episode.

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