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NBCU Expands Global Presence

Filed in archive Business Trends by martino on April 6, 2007

No truth to the rumor that NBCU will be renamed IBC

NBC Universal announced an ambitious plan to launch 20 additional television channels in 23 countries.

It follows the recent pledge by NBCU president and CEO Jeff Zucker to make international growth one of his strategic priorities, alongside content creation and digital expansion.

If all is successful, NBC hopes to double its international revenues; near $3 Billion last year.

Being the television business geek that I am, the statement I found most interesting came from Peter Smith, NBCU International President. ""We look to markets with growing digital subscriber bases, emerging pay television consumption, new platforms and new technologies." My translation: it just might be easier to bypass Comcast and time warner links

when looking to experiment with new advertising ideas.

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Add your response to NBCU Expands Global Presence: Response from: Jason (04/06/07 1:19pm) NBCU really seems to be ambitious with their global and online strategies. It seems almost as if they are spreading themselves thin at every juncture. Anyhow, I thought I would take this chance to pass along an opportunity to have input into the development of this space. If you qualify as someone who makes decisions about distributing content online, Mercer Management Consulting will pay you $100 to complete an online survey about new options and business models content distribution. Visit http://survey.mercermc.com/digitaldistribution to get more info and begin the survey. Response from: Justin (05/08/07 12:05pm) What is Search Engine Marketing? What is Pay per Click Advertising and Search Engine Optimization? What is the difference between PPC and SEO? Please visit the following site for more information. http://www.semexpertise.com/SearchEngineMarketing.asp
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NBCU Expands Global Presence

Filed in archive Business Trends by martino on April 6, 2007

No truth to the rumor that NBCU will be renamed IBC

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