NCAA March Madness Video Streams
Filed in archive Internet TV on March 20, 2006
Here we are in the middle of NCAA March Madness, with college hoops fans among the best consumer audiences a marketer could hope for because they are loyal, passionate, educated, and affluent.
As of Sunday night, CBS said its NCAA March Madness on Demand (MMOD) served more than 14 million streams of live video from the 2006 NCAA® Division I Men's Basketball Championship. It logged more than 4 million visitors during the first four days of the tournament.
CBS said that a total of 1.15 million users have registered for March Madness on Demand.
CBS also scored nicely with sponsorship of the extravaganza from the likes of Courtyard by Marriott, Dell, Lowe's, Pontiac, and State farm.
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sandhu
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