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Netflix to Sell TV Set-top Box for Rental Downloads

Filed in archive Announcements on May 21, 2008

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Netflix recently announced their plans to offer millions of subscribers a television set-top box option to watch downloaded movies without involving the post office. This seems kind of awkward since receiving movies by mail is their current business model. Maybe the recent flow of postal rate increases has something to do with the recent announcement to cut out the middle man.

On 5/27/08, Netflix will begin marketing a $99 device designed buy Roku, a Silicon Valley company start-up known for its Internet music players. According to an article in the New York Times, the device will allow customers to play thousands of movies and shows on their televisions instantly, for no charge beyond their normal subscription fee.

Are you a Netflix subscriber? Have you started getting marketing collateral for this new product? Will you even use it? Please comment back and let us know.

-itsTripple



Permalink: Netflix to Sell TV Set-top Box for Rental Downloads

Tags: netflix  download  movies  subscription  blockbuster  online  postal  mail  Net  Flix  digital  rental+download 

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