Network TV holding its own
Filed in archive Business Trends , Internet TV on November 10, 2006
Why is this woman smiling?
"This is now three years; it's a huge story," says Andy Donchin, executive vice president of national broadcast for Carat USA. "Network TV is still working."
This is why he is saying that: For the third straight season, the broadcast networks' 18-49 gross ratings points are virtually the same.
Despite many digital platforms stealing traditional media's limelight, viewers have kept tuning into traditional network television. Or at least for the last 3 years they have.
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