Network TV holding its own
Why is this woman smiling?
"This is now three years; it's a huge story," says Andy Donchin, executive vice president of national broadcast for Carat USA. "Network TV is still working."
This is why he is saying that: For the third straight season, the broadcast networks' 18-49 gross ratings points are virtually the same.
Despite many digital platforms stealing traditional media's limelight, viewers have kept tuning into traditional network television. Or at least for the last 3 years they have.
Posted by admin on November 10th, 2006 :: Filed under Business Trends,Internet TV
You can leave a response, or trackback from your own site.