Nielsen Exec Declares: "Time Spent is a Fairer Way" to Deterimine Site Engagement

Last week Nielsen/NetRatings came out with a new metric to guage Web site popularity by adding in the factor of time spent on a page. AOL came in first! Shocking!

Scott Ross, head of product marketing at Nielsen Online to explain all this. This is very important for video producers who create content that is watched for the duration of the clip. For video, it's often just one page view - but it's an important engagement