Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It
Filed in archive Internet TV on March 23, 2006
Nielsen's No. 1 priority for the next couple of years isn't commercial ratings, TV time, or place-shifting, or even advancing its traditional in-home measurement of conventional TV. It's understanding the link between television and the Internet, and the company plans to introduce a new method for measuring television programming viewed over the Internet by the end of this year, Susan Whiting, CEO of the TV ratings giant, told a roomful of the nation's biggest advertisers Wednesday during a presentation in New York.
Read more of Joe Mandese's story >>

Tags: nielsen rating
Vote for Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It:
|
Rating: 8.00 out of 3 vote(s) cast.
|
Response from:
Web page
(03/25/06 8:35am)
Web and TV are similar in some cases.
| RSS | |
|
| |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Follow us on Twitter! |
Most Popular
3D TV
Announcements
Best of
Blu-Ray DVD
Blu-ray DVD versus HD DVD
Business Trends
Channels
Did you know
DTV Transition Act
DVD Media
Flashback
HDTV
iDTV integrated Digital Televisions
Information about
Internet TV
IPTV
Life Digitized
Mobile Video
Projection Televisions
Quick introduction
