digitaltv
Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It
Filed in archive Internet TV by martino on March 23, 2006
Brightcove logo
Nielsen's No. 1 priority for the next couple of years isn't commercial ratings, TV time, or place-shifting, or even advancing its traditional in-home measurement of conventional TV. It's understanding the link between television and the Internet, and the company plans to introduce a new method for measuring television programming viewed over the Internet by the end of this year, Susan Whiting, CEO of the TV ratings giant, told a roomful of the nation's biggest advertisers Wednesday during a presentation in New York.

Read more of Joe Mandese's story >>

Permalink: Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It
Tags: nielsen  rating 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/18779
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Nielsen To Report TV Viewing Via Web, Will Use Software Meter To Do It:

  • Currently 8.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 8.00 out of 3 vote(s) cast.
Subscribe
Share It
Popular posts from our other blogs:
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!