Nielsen will pester TV viewers every 42 minutes
Most people know that Nielsen Media Research measures television audiences. Nielsen says that it has decided to prompt audience panel members who are using its new Active/Passive Meters every 42 minutes rather than whenever they change channels.
The shift to time-based prompting is because of the growth of non-linear viewing options, such as VOD and PVR, that render the old channel-based prompting model inadequate.
This new service level should really endear Nielsen further into the bossum of America.
Posted by admin on July 19th, 2005 :: Filed under IPTV
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