Now, let's turn to Ed for comment from his couch
Filed in archive IPTV by martino on September 09, 2005
Beginning today, CBS SportsLine will feature on its front page what it calls "TheEyebox," a video window that plays on-demand clips. The added online video content gives CBS more opportunities to sell 15-second, pre-roll video ads, which advertisers have been clamoring for, said Larry Kramer, president of CBS Digital Media.
The site will also add user-generated content in the form of blogs that provide color commentary on sporting events as they are taking place. CBS has dubbed these live game logs "glogs."
Kramer said the initiative was not meant to compete with cable channels like ESPN, but with other Web sites. He pointed out that advertisers on CBS SportsLine can reach users at work during the day better than cable can.
So, what are the bullet points from this story besides the obvious sports/video/broadband angle?
The site will also add user-generated content in the form of blogs that provide color commentary on sporting events as they are taking place. CBS has dubbed these live game logs "glogs."
Kramer said the initiative was not meant to compete with cable channels like ESPN, but with other Web sites. He pointed out that advertisers on CBS SportsLine can reach users at work during the day better than cable can.
So, what are the bullet points from this story besides the obvious sports/video/broadband angle?
- Television and advertising go together like
politics and corruptionbaseball and hotdogs. With a few exceptions, people basically demand free access to content and they accept that commercials are the price that they pay. As the Internet becomes a viable distributor of television-like content, It is wrong to believe that anything will change other than the advertising formats.
- The Internet is a viable television delivery mechanism. Fifty years ago there was 3 'broadcast' networks over the airwaves. Next those signals where sent over cable buried under a community's streets and hundreds of niche channels were added. The third distribution change occurred when satellite TV became economically viable. What really is interesting about the strategic significance of the Internet as a fourth conduit is that, similar to broadcast, it re-establishes a direct connection between the viewer and broadcast. It also creates that direct connection with the thought of a million channels (if that is the right word) available. It is no accident that it is CBS that is aggressively pushing Internet TV.
- Finally, the Internet is non-linear. This is different from the broadcast model and allows for different forms of content that are not feasible to air over broadcast. Witness CBS SportsLine's mixture of content aired on TV, with video that did not make the edit, with user-generated glogs.
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