Online Video reaches 3.7 Billion streams in March
With a nod to Center for Media Research pointing out a report published by comScore, here are statistics about broadband video consumption patterns.
comScore Networks finds that the number of consumers viewing video online grew 18 percent from October 2005 to March 2006. In total, consumers viewed 3.7 billion video streams in March. But before we get too blurry-eyed about those number, that is slightly less than 100 minutes of video content per viewer per month, compared to an average of 85 minutes in October.
The composition of video consumers is split among males (52 percent) and females (48 percent)
The male audience is much more engaged with video, with the average male viewer seeing nearly two hours per month, while females consume approximately one hour and twenty minutes of video per month
Overall, males in the 25-34 age group have the highest intensity of video consumption, with an average of 140 minutes of video consumed per month
Approximately 16 percent of all time spent viewing online video takes place during prime time hours, while 22 percent occurs on the weekend
During March, approximately 42 percent of all U.S. Internet users streamed video through an entertainment site, and more than 33 percent did so from a portal
Posted by admin on June 13th, 2006 :: Filed under Internet TV,Statistics
You can leave a response, or trackback from your own site.