Only Four Percent of TV Viewing is Recorded
The overall impact of DVRs and VOD on US television viewing remains small according to the Leichtman Research Group. They estimate that less than 4% of all TV viewing in the US today is of recorded DVR programs or on-Demand viewing.
Here are other things that the Leichtman Research Group found:
• In DVR households, we record 11.3 programs per week
• Among cable VOD users, we order 4.8 programs and movies per week.
• Premium-on-Demand programs and movies account for half of all reported on-Demand usage
• 62% of DVR subscribers, and 64% of VOD users, say that they usually watch recorded or on-Demand programs when there is no regularly scheduled TV on that they want to watch
Posted by admin on November 1st, 2006 :: Filed under Statistics,Video on Demand
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