People may 'Trust' traditional media more than emerging media

Filed in archive Announcements on October 3, 2006

9 out of 10 people don't know what the tenth person is up to

For geezers my age, the word 'authenticity' is understood but not as urgent a matter as it is for today's youth. They grow up in a world where it is so easy to Photoshop any picture and publish any tale, that there is a deep need for authenticity.


Today, I came across the results of a nationwide survey conducted by LexisNexis that fits into this theme. Click to see the charts of their 1,500-person online survey.

Here is a brief summary of those results:

More than half (52%) anticipate relying on traditional sources for news that significantly affects their lives, while 13% will rely mostly on emerging media, such as citizen journalists, blogs and podcasts. More than a third, however, anticipates relying on both forms of media for news.

Network TV is apparently the medium of choice for immediate news during a pandemic, with half anticipating tuning into it for updates and information. The next most popular choices were radio (42%), daily local newspapers, cable news or business networks (33%) and websites of print and broadcast media (25%). Only 6% of consumers would turn to emerging media for immediate news during such an event.