Today's picture is inspired from a VC funding of a video publisher catering predominantly to males.

Are you a testosterone laden male? Do you want more video content created just for broadband, your cell phone, and maybe cable VOD? You are in luck, then, because Ripe Digital Entertainment (RDE), has secured $32 million in Series B financing from Hearst-Argyle, Time Warner Investments, Columbia Capital and Rho Ventures. In the first round of funding, Hearst-Argyle was the Sole investor, contributing $5 million.

Previously, RDE launched RipeTV and OctaneTV. These channels are available via broadband, mobile and Comcast's and Time Warner Cable's cable VOD platforms. It claims that RipeTV, which targets an 18-34 male demographic, has "achieved more views on the VOD platform" than most other VOD channels and gets millions of views per month on the Internet.

With money in hand, RDE wants to launch more VOD services and accelerate its development of measurable advertising. While I've never checked it out (and shame on me since I'm in that business), they have a patent-pending advertising-delivery technology called Connective Advertising.