Amy Friedlander is the Senior Vice President of Programming at SBC having been appointed in March. Her background has many years experience in new media and IP, video-on-demand, broadband content and technology. This includes Xanthum Partners and Intertainer.

Ms. Friedlander dismissed speculation about any delays to SBC's forthcoming IPTV broadband internet protocol television service.

"We anticipate starting our controlled launch by the end of the year, which will be fairly small and then really start to roll out to the market in Q2 of next year," she said. "I know that there's been a lot of talk in the press about Microsoft and not being on time. Everything is still on track to roll on the time frame that we're set to do."

They are amassing enough broadband subscribers to equal a decent size cable company, that is if everyone of them became IPTV customers. SBC reported that the company has added 864,000 broadband customers over the last six months, giving them a total of nearly 6 million.