SeaChange International has been going gangbusters recently with the number of its press releases and announced partnerships. InformITV points out that at the Supercomm show in Chicago, SeaChange launched its Multiverse software platform. It is designed to enable broadband network operators to create video services across TVs, PCs and mobile devices.

For those of you who don't already know, SeaChange has almost 80% of the digital ad inserter market in the U.S., and the market share leadership for cable VOD servers.

The SeaChange Multiverse Suite enables broadband operators to package, promote and administer on-demand and broadcast video applications to any IP-connected device. SeaChange also offers several fully integrated on-demand applications for Multiverse, including time-shifted TV, games, and DVD-on-demand.

Several telcos around the world are apparently are evaluating the system as they prepare for commercial broadband video deployments.

"Multiverse simplifies video for broadband operators so they can begin to bring exciting and useful applications to subscribers wherever they are," said Yvette Kanouff, the corporate vice president of strategic planning at SeaChange.