Online Content Aggregators like AOL, Google, Yahoo!, MSN, Apple, and others are in the early experimentation stages of rolling out video services. Yet, "they will have some dramatic revenue-generating opportunities in the next five years" reports In-Stat.

"The future of television is slowly being defined online, where the big Internet portals are finding ways to blend professional video with their high-touch services that follow consumers from screen to screen during the course of a typical day," said In-Stat analyst Gerry Kaufhold in a statement.

Recent research by In-Stat found the following:

* Worldwide broadband households will more than double between 2005 and 2010, growing from about 194 million in 2005 to more than 413 million by 2010.

* Of all broadband households today, 12.8% are already regularly viewing professional content via Online Content Aggregators.

* Traditional broadcast TV networks are finally figuring out that they need to capitalize on "all this personalization stuff" or they will have deep trouble ahead.

* The Pay-TV services have realized that personalization is the trend for the future, and they won't be left behind while TV keeps expanding onto the Internet.