Sirius Radio is in the TV business
Chrysler and Sirius Radio are bringing TV to minivans. Talk about blurring the media lines. If you are interested in this, it is called appropriately enough Sirius Backseat TV.
The feature — exclusive to Chrysler Group vehicles for the first year — will initially carry kids content from Nickelodeon, disney channel and Cartoon Network.
The reason? The minivan market, flat for the past several years and holding at about 1 million units per year, is divided between empty nesters and families. Backseat TV is principally targeted to millennials who are now starting to have kids.
Chrysler will try to balance the message so the Backseat TV feature is promoted as one of a suite of information and entertainment options.
Posted by admin on April 4th, 2007 :: Filed under Business Trends
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