Whole Network Announcements Business Trends Channels DTV Transition ... Internet TV IPTV Wi-fi

 

Steven Bochco enters pact with Metacafe

Filed in archive Business Trends , Internet TV by martino on November 17, 2006

Do you want more evidence that the viral nature of user generated media (UGM) is becoming a more serious business? How about this: Steven Bochco is getting into the viral video business.

Steven Bochco enters pact with Metacafe

Variety reported that he signed "a strategic alliance with Metacafelinks, a YouTube-like video-sharing site that tries to cut through the user-generated clutter by paying producers based on the popularity of their content. Under the deal, Bochco will create a variety of content for Metacafe, including a Bochco-branded online channel."

Apparently, the first project has already started production and is due out in early 2007. We don't know much about it but it's rumored to be unscripted and encourage audience participation.
Bochco, whose credits range from "L.A. Law" and "NYPD Blue" to last season's "Commander in Chief," becomes one of the first "old-guard" scripted TV producers to enter into a production alliance with a video-sharing service. A number of reality TV producers, including Mark Burnett and Ben Silverman, are already well-established on the Net.

Bochco said the key to success on the Net will be creating content that takes into account the unique nature of the medium.

In the past, "People were trying to fit a square peg into a round hole," he said. "They were trying to impose our old entertainment model on their new platform. You're looking at a vastly different medium."

I say amen to that. I've long believed that traditional television will continue to cater to and prosper with its long-running business model (connecting advertisers to mass audiences) and that online video will become something different (more like a 'long tail' model).

Bochco remains based at Touchstone for TV production.






Permalink: Steven Bochco enters pact with Metacafe
Tags: viral+video  bochco  Metcafe  Revver  YouTube  digital  steven+bochco  bochco+enters 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/42689





RSSrss   | See all blog subscribe options
Google google   |   What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter
Grouptivity

Use the search to look for other interesting posts



 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give us a call at +1 (650) 331 4900.
  • Marketplace



  • Testimonials

  • 'I can't wait to see this blog develop -- I'm sure you have a lot of great stuff to share with us.'


  • Other blogs in the same channel in the Creative Weblogging Network







 

Tagcloud: 3D TV Announcements Blu-Ray DVD Blu-ray DVD versus HD DVD Business Trends Channels DTV Transition Act DVD Media HDTV iDTV integrated Digital Televisions Internet TV IPTV Life Digitized Mobile Video Projection Televisions Statistics TiVo DVR Video on Demand Video Series Wi-fi