One of the great things about broadband television is that many new things can be tried. I took a look at stimTV after I read that Los Angeles based NPOWR Digital Media brought in a Arnie Semsky, a high-profile figure from the advertising world, to provide consulting services for its broadband interactive TV network.

StimTV� will launch its new design October 15. It is fusing browsing and entertainment to help viewers "sift through millions of hours of film and video programming in an entertaining way." Basically, it's a television-like streaming media channel that morphs itself into what each individual viewer wants to see.

stimTV� offers content owners a form of highly-targeted e-commerce. And everything a viewer sees on stimTV� has an underlying product to sell.

Click here to see their exlanation.