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Study: Web Users More Likely To Stream Video Than Download

Filed in archive Internet TV on November 20, 2006

Online audio and video search engine Podzinger commissioned a study about online video. Amongst its conclusions:
- Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often.

- Consumers are almost six times more likely to play content online than to download it.

- Entertainment accounts for 36% of all online video play, but only 6% of available video.


Permalink: Study: Web Users More Likely To Stream Video Than Download

Tags: Online+Video+Statistics  Video+Advertising  video  digital  more  than+download  more+likely  study+users 

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