Online audio and video search engine Podzinger commissioned a study about online video. Amongst its conclusions:

- Consumers are willing to tolerate 10- to 15-second video ads as part of viewing online content. However, video ads were considered annoying if repeated too often.

- Consumers are almost six times more likely to play content online than to download it.

- Entertainment accounts for 36% of all online video play, but only 6% of available video.