Coming out in next week's Newsweek is an article entiteled Television Reloaded. It covers in eloquent terms the changes effecting television, our choices, and how we will experience it.

Some of the tidbits:

The ethos of New TV can be captured in a single sweeping mantra: anything you want to see, any time, on any device.

To paraphrase sci-fi author William Gibson, the TV future is already here; it's just not evenly distributed yet. Early adopters have jumped on the new stuff because they offer two qualities traditionally lacking in the fading era of broadcast television: personalization and empowerment.

Another transition well underway is time-shifting, the ability to rearrange the schedule to watch programs at your convenience, not the networks'... Former FCC head Michael Powell called it "God's machine."

Video-on-demand provides another way to bypass what programmers offer at a given moment---and millions are already experimenting with it... "All the studios say it's a matter of not if but when... new movie releases will quickly air on cable TV," says Comcast's Roberts.

While time-shifting changes the when of television, "space-shifting" tinkers with the where. Now that you've stored your show on a TiVo, it's only logical to take it with you on your laptop, hand-held viewer or PSP game player.

IPTV hopes ---to merge the lay-back culture of the living room with the bustling activity of the lean-forward Net. "This is the future," gushes Microsoft's Bill Gates.

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