The Dog eat my rating point

Filed in archive IPTV on February 15, 2006

NIELSEN MEDIA RESEARCH ANNOUNCED plans to add college students living away from home into its national TV ratings sample beginning in early 2007, marking the first time it will incorporate a so-called "out-of-home" viewing segment into its regular ratings panel.

Based on a series of special out-of-home measurement studies, the impact on TV audience levels and advertising rates may be quite explicit, raising ratings for some programs by as much as a full rating point. At least that's the conclusion of a two-year Nielsen pilot study commissioned by Turner Broadcasting, The WB, CBS, MTV Networks, Fox, and ESPN.