Top Chef Goes Bilingual? Si!
Season three of Top Chef is set in Miami with Bravo and Telemundo teaming up to produce a multi-faceted partnership for it. The new deal will span platforms, with both digital initiatives and in-show promotions.
On the digital front, according to Broadcasting & Cable, Bravo "will feature two weekly webisodes hosted by Top Chef season two contestant Carlos Fernandez. The first, Miami Spice: Hot Recipes With Latin Flavor, will be in English and on Bravotv.com, with a link to Yahoo!Telemundo. The second, Sabrosazo'n, will be in Spanish, and will be featured on Yahoo!Telemundo with a link to Bravo's site." Apparently, Fernandez will also write a bilingual Top Chef blog, in English for Bravotv.com and in Spanish for the Yahoo!Telemundo site.
For an in-show promotion, one of the episodes of Top Chef will be set in a mansion featured in Dame Chocolate, a new telenovella on telemundo. During the challenge the contestants will have to prepare an authentic latin meal for the stars of the novella, as well as other Telemundo talent.
Both Telemundo and Bravo are owned by NBC-Universal.
Posted by admin on May 30th, 2007 :: Filed under Business Trends
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