Japan's Toshiba have shelved plans to sell organic light-emitting diode (OLED) displays in 2009-10. CNET reports that because of the cost of mass production, Toshiba will stick to its plans to commercialize smaller OLED displays. Their plans for OLED displays will stick to just cell phones for 2008 while they observe the OLED market and technological developments.
OLED displays have an advantage over current liquid crystal displays (LCD), because they are thinner, produce brighter images and use less power. Currently, SONY is one of the only major manufacturers producing OLED TVs. Production costs have slowed down the growth of this latest technology.