Turner Broadcasting to make comedy social networking web site
Filed in archive Internet TV on October 31, 2006
didn't I already hear the punchline on this one?
OK, OK, I have an idea. Let's build an online social network. Let users participate by sharing videos and creating profile pages. Has that been done before? Oh yeah. OK, what if we make it so the featured video is from new and established comedians.
We can call it MyJoke!!! No ... wait, Rupert Murdock already owns every My- prefix on the planet. That settles it; let's just call it 'Super Deluxe."
That is exactly what Turner Broadcasting will do in January when it debuts a broadband comedy network. Turner says that it represents a significant investment and that it will meld features of TV networks like Comedy Central with social networking sites like MySpace.
Additionally, Turner plans to make Super Deluxe content available through a cable video-on-demand channel, mobile devices and other technology platforms.
Tags: comedy central super deluxe
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Response from:
Gary Bourgeault (bizofshowbiz.com)
(11/01/06 7:23pm)
Response from:
Martino
(11/01/06 9:19pm)
Gary, I hear you. Someday, media companies will look at new media and see something akin to The Long Tail (a lot of niche markets that roll up into a powerful market). But that day is not today.
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The new comedian part sounds ok, but that's being done everywhere too.
I'm all for new content in the online media space, and that will be the way of life in the not too distant future.
But the big companies still think in terms of "mass" when they think of media. To me that's the problem with this also.