Filed in archive
Internet TV
by martino on April 17, 2007
prime time for the television networks also is prime time for their Web sites, according to a new report by Nielsen//NetRatings.
The weekday hours of 8 p.m. to 11 p.m. account for 40% of the total time spent at NBC.com, while they account for around 30% of time at the ABC Primetime and 26% of time spent at Fox Broadcasting sites, Nielsen//NetRatings found. But overall, those hours account for just 14% of all time spent online, according to the report.
TV networks geared towards youngsters also prove popular during the after-school hours of 5 p.m. to 8 p.m., reports Nielsen//NetRatings. At the Cartoon Network, for instance, around 24% of total time spent at the site occurs then.
While it might seem as if heavy Web activity during TV-watching hours detracts from the networks, Nielsen//NetRatings suggests that media usage isn't a zero-sum game. On the contrary, the research company proposes that one reason for high Web site usage during typical viewing hours is that the TV programs are driving people to the Web. "The advent of interactive television such as voting online for contestants on 'Dancing with the Stars' and 'Grease: You're the One that I Want,' encourages the simultaneous consumption of TV and Web content," media analyst Michael Pond said in the report.
The weekday hours of 8 p.m. to 11 p.m. account for 40% of the total time spent at NBC.com, while they account for around 30% of time at the ABC Primetime and 26% of time spent at Fox Broadcasting sites, Nielsen//NetRatings found. But overall, those hours account for just 14% of all time spent online, according to the report.
TV networks geared towards youngsters also prove popular during the after-school hours of 5 p.m. to 8 p.m., reports Nielsen//NetRatings. At the Cartoon Network, for instance, around 24% of total time spent at the site occurs then.
While it might seem as if heavy Web activity during TV-watching hours detracts from the networks, Nielsen//NetRatings suggests that media usage isn't a zero-sum game. On the contrary, the research company proposes that one reason for high Web site usage during typical viewing hours is that the TV programs are driving people to the Web. "The advent of interactive television such as voting online for contestants on 'Dancing with the Stars' and 'Grease: You're the One that I Want,' encourages the simultaneous consumption of TV and Web content," media analyst Michael Pond said in the report.
Permalink: TV Web Sites Popular During Prime Time
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/63796
Mr Wong
Vote for TV Web Sites Popular During Prime Time:
|
Rating: 10.00 out of 1 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS | See all blog subscribe options |
|
What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |






