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Internet TV
by martino on December 15, 2006
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/45953
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Vote for Type of YouTube Revenue Model that US Internet Users Would Tolerate:
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Rating: 9.00 out of 1 vote(s) cast.
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Response from:
Gary Bourgeault (thealphamarketer.com)
(12/17/06 8:11pm)
Response from:
ReManufactured Toner
(12/20/06 8:15pm)
As Gary pointed out banner ads are basically useless and even worse many people directly link to You Tube videos on forums or posts. Pre-roll ads make the most sense advertising wise because they are harder to ignore and linking sites also get the ads. Most online companies with videos use the pre-roll ads and I am sure that is what Google will do, along with banner/text ads too.
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The short pre-roll makes the most sense to me.
As far as the 10% that say they'll go somewhere else if ads are used, they'll find the same thing anywhere else eventually. No business can afford over a long period of time to spend through money with no return.
While banner ads are still useful for branding, they are pretty much useless as a click-through tool.