Response from: Gary Bourgeault (thealphamarketer.com)

It makes me wonder if there will be any response to the banner ad preference, as to me it's another way of saying that it's something that is easy to ignore. The short pre-roll makes the most sense to me. As far as the 10% that say they'll go somewhere else if ads are used, they'll find the same thing anywhere else eventually. No business can afford over a long period of time to spend through money with no return. While banner ads are still useful for branding, they are pretty much useless as a click-through tool.

Response from: ReManufactured Toner

As Gary pointed out banner ads are basically useless and even worse many people directly link to You Tube videos on forums or posts. Pre-roll ads make the most sense advertising wise because they are harder to ignore and linking sites also get the ads. Most online companies with videos use the pre-roll ads and I am sure that is what Google will do, along with banner/text ads too.