Video on Demand Usage
Here are a few video on demand (VOD) statistics from market research firm Claritas; reported in Broadcasting and Cable.
Over half (54%) of digital cable subscribers use VOD, up from 41% in 2005, though most are not heavy users.
Of the 53% of respondents who order their movies on demand, only a little more than 10% are regular users — at least once a week — with another 30% getting a movie once a month, though a third say they never Rent from video stores.
Time shifting is growing among digital cable subs, according to the survey, with 24% saying they have a DVR subscription, up from 18% in 2005.
The study also found that only 18% of Internet households had ever watched a TV show on the Internet with only 14% saying they had downloaded or paid for a movie or a TV show on the Internet.
Posted by admin on November 28th, 2006 :: Filed under Video on Demand
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