Video on Demand Usage

Filed in archive Video on Demand on November 28, 2006

Here are a few video on demand (VOD) statistics from market research firm Claritas; reported in Broadcasting and Cable.

Over half (54%) of digital cable subscribers use VOD, up from 41% in 2005, though most are not heavy users.

Of the 53% of respondents who order their movies on demand, only a little more than 10% are regular users -- at least once a week -- with another 30% getting a movie once a month, though a third say they never Rent from video stores.

Time shifting is growing among digital cable subs, according to the survey, with 24% saying they have a DVR subscription, up from 18% in 2005.

The study also found that only 18% of Internet households had ever watched a TV show on the Internet with only 14% saying they had downloaded or paid for a movie or a TV show on the Internet.