Video on Demand Usage
Filed in archive Video on Demand by martino on November 28, 2006

Over half (54%) of digital cable subscribers use VOD, up from 41% in 2005, though most are not heavy users.
Of the 53% of respondents who order their movies on demand, only a little more than 10% are regular users -- at least once a week -- with another 30% getting a movie once a month, though a third say they never rent from video stores.
Time shifting is growing among digital cable subs, according to the survey, with 24% saying they have a DVR subscription, up from 18% in 2005.
The study also found that only 18% of Internet households had ever watched a TV show on the Internet with only 14% saying they had downloaded or paid for a movie or a TV show on the Internet.
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Claritas VOD+Usage digital video video+demand demand+usage social+networking
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