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VOD, DVR's and the Cable Providers

Filed in archive Video on Demand on March 22, 2006

TV
New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both Video-on-Demand (VOD) and a digital video Recorder (DVR). Few report that they are likely to switch providers.



Just 15% feel that they don't need a DVR because they have on-demand service, and 19% feel that they don't need on-demand service because they have a DVR.



Among VOD users who have a DVR:
  • Mean spending on cable TV service is $76.65 per month (43% above average)

  • 78% also get high-speed Internet from cable

  • Mean annual household income is 42% above average

  • 65% of current digital cable subscribers have used VOD

  • Just 16% of current VOD users report that they would be very likely to pay $0.99 to get a primetime program on-demand




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Tags: VOD  DVR 

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