New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both Video-on-Demand (VOD) and a digital video Recorder (DVR). Few report that they are likely to switch providers.

Just 15% feel that they don't need a DVR because they have on-demand service, and 19% feel that they don't need on-demand service because they have a DVR.

Among VOD users who have a DVR:

• Mean spending on cable TV service is $76.65 per month (43% above average)
• 78% also get high-speed Internet from cable
• Mean annual household income is 42% above average
• 65% of current digital cable subscribers have used VOD
• Just 16% of current VOD users report that they would be very likely to pay $0.99 to get a primetime program on-demand