VOD, DVR's and the Cable Providers

Filed in archive Video on Demand on March 22, 2006

New consumer research from the Leichtman Research Group, finds that nearly three quarters of VOD users who have a DVR from their cable company strongly agree that their cable service is better because they have both Video-on-Demand (VOD) and a digital video Recorder (DVR). Few report that they are likely to switch providers.

Just 15% feel that they don't need a DVR because they have on-demand service, and 19% feel that they don't need on-demand service because they have a DVR.

Among VOD users who have a DVR:

Mean spending on cable TV service is $76.65 per month (43% above average)

78% also get high-speed Internet from cable

Mean annual household income is 42% above average

65% of current digital cable subscribers have used VOD

Just 16% of current VOD users report that they would be very likely to pay $0.99 to get a primetime program on-demand

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Response from: Rob (04/14/06 7:27am)

I would like to add that XonDemand has over 26,000 movie titles ready for Video on Demand in windows and real media formats all DRM encoded for cpyright protection. VOD is here to stay and we would like to lead the way, with our newest pay per view per minute technology everyone can benifit from video on demand backend.