When life hands you lemons, make lemonade
Filed in archive IPTV on December 13, 2005
It is popular throughout the blogosphere to point out traditional media companies are in trouble. The most common theme is that these dinosaurs will die off; eventually replaced by online companies who 'get it.' Into that discussion, here is a little factoid to contemplate:
Of $2.7 billion spent on local online advertising last year, newspapers nabbed $1.19 billion, and TV stations got $119 million of the ad pie, according to media-research firm Borrell & Associates.
It is true that television stations and newspapers have a serious challenge and I don't mean to imply that they will prosper. But these media dinosaurs (who mostly focus on local audiences) are getting almost 50% of local online revenue. I wonder how much of the pie they will receive after they 'get it.'
Permalink: When life hands you lemons, make lemonade
Tags: online advertising
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Response from:
PR prof
(12/13/05 7:05pm)
This is a problem for most mainstream media. With the ever-growing presence of online ads, probably, mainstream media will now be phased out, when solutions for this problem will not be thought out quickly.
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