I am still uncomfortable with the idea that some SUV's and cars come equipped with DVD players built in. Now this report from TechWeb.com via Yahoo News that a new company called Gas Station TV (GSTV) will make sure that we can watch ABC while we fill up.

"GSTV delivers its content through a 20-inch high-definition LCD monitor on the top of the pumps. The service ... is scheduled to be at 500 Murphy stations in the United States by the end of the year...

"GSTV programming will feature ABC News content, including 'News You Can Use' segments from 'Good Morning America;' and local news, weather forecasts and traffic updates from ABC-owned TV stations. ABC's New Media Sales group will sell the GSTV service to advertisers."

The theory is that by getting at people in their cars, advertisers can coax them into immediate purchase action. "You have a much better chance to get people to do something (when they are in their cars)," says David Leider, head of GSTV.