Yahoo launches Fall TV Preview
Yahoo launched a new site devoted to the fall prime-time lineup called, appropriately enough, Yahoo TV Fall 2006 Preview. It includes detailed information about 34 of the major networks' prime-time television shows, including summaries, cast pictures, and in many cases, clips from the programs. The site also includes streams of entire episodes of at least two shows before their network debut.
Yahoo TV is in competition with AOL, which earlier this year began streaming old TV shows on in2TV. AOL last month drew 8.9 million users to its TV section, marking a 27 percent year-over-year. TV.com (who claims to "covers just about every show, episode, actor, line, opinion, bit of trivia, and programming option on television") also saw its traffic soar 25 percent.
For now, the Yahoo Fall TV section is running house ads, but the company's sales force is talking with marketers about sponsorships. The section also contains links to individual Yahoo pages about the TV programs; those pages currently carry ads.
Posted by admin on August 24th, 2006 :: Filed under Internet TV
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