Your Latest Video Game Ad brought to you by … Microsoft
Microsoft agreed to purchase in-game ad firm massive Incorporated, according to press reports. Massive can insert ads in real-time inside video games.
The sale is pegged at between $200 and $400 million.
And how large is that advertising market? In-game advertising is expected to grow to $732 million by 2010 — up from $56 million at the end of 2005, according to a report released last week by the Yankee Group.
Posted by admin on April 27th, 2006 :: Filed under Statistics
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