Googleplex, do you remember Mobile ESPN? (may they rest in peace)

OgilvyOne is one of the large agencies belonging to the club we euphemistically call Madison Avenue. And Ogilvy is holding a Digital Media Summit now.

Interesting that Chad Hurley of YouTube fame was one of the speakers. If he has his way, you'll be able to take your YouTube with you on mobile devices within the next year. But, I didn't hear anything that said they knew yet how to monetize that with advertising. Maybe Google has some ideas?

The Chad'ster also said about mobile YouTube that "it's a huge market and with our video lengths, it's a natural."